From Cigarette Packaging Design to Packaging Machinery: Innovation Follows closely

From Cigarette Packaging Design to Packaging Machinery: Innovation Follows closely

Innovation is the soul of the industry and enterprises. The innovation of packaging processing enterprises penetrates in many aspects, including packaging materials, packaging technology innovation, management innovation and so on. With the further development of mechanization level in our country, coupled with the enhancement of enterprises' innovation meaning and continuous input of technology research and development, Chinese packaging machinery will certainly find a place in the future international market.

Innovative packaging starts with the innovation of packaging materials

Innovative packaging refers to the packaging of enterprise products, try not to make imitation, not with other packaging, and use new materials, new technology, new patterns, new shapes, to give consumers a fresh feeling. For example, in recent years, some enterprises at home and abroad have adopted "composite packaging" for food. The packaging can automatically reassemble food that people have not used up. This novel packaging can not only reduce the amount of time consumers have to wrap up unused food, but also ensure food hygiene. Therefore, when this kind of packaged food is put on the market, it is very popular with consumers.

Nowadays, the market is developing rapidly and the competition is very fierce. Innovative packaging plays an important role in new product development and branding in the global beverage market. As manufacturers and markets increase their focus on product development to cater to the preferences of consumers everywhere, the wine market has become more complex and competitive. For every link of the supplier (from the manufacturer to the consumer), the innovative packaging requirements are in line with the characteristics of the variety and variety of packaging, while complying with the increasing number of regulations of the regulatory authorities. Therefore, understanding market dynamics is the key to maximizing future sales.

In order to grow in the long run, packaging companies need to respond to changes in consumer and regulatory regulations. However, this does not only mean that cost reduction and weight reduction is the response, but also includes product categories and product positioning to make product packaging adapt to more complex consumer needs. Manufacturers and retailers of finished products are positioning their products more clearly, in some cases opening the way for the custom packaging industry.

In 2013, the industry began to adjust, indicating a rational return of the industry, with the passage of time, the direction of the development of beverage packaging will be simple, low cost, fashion and simplicity. The reason for fashionization is that the emerging consumer groups are gradually the post-80s and post-90s generation. Each era has its own characteristics, the past 60's, 70's living standard is not high, so people and consumers desire is complex heavy high-grade packaging, and after the 80's and 90's living standard is relatively superior, the level of appreciation is relatively high, so it is necessary to reflect personalized, fashion, concise packaging. At the same time, it also represents young people's mentality, personality, fashion and simplicity.

Innovative packaging can be started from the aspects of packaging material innovation (such as using rigid plastics, flexible packaging materials, paper & cardboard, rigid metal and glass, etc.), color innovation, bottle type innovation and packaging box innovation, but also from the emotional aspects. Through the integration of cultural elements, highlight the brand connotation. Integrating culture into the brand and displaying it on the terminal is a great way to show the brand connotation and improve the brand reputation. Therefore, the cultural elements reflected in the packaging, the product will have a thick cultural deposits, this product can also stand the chew of time.

The innovation of packaging machinery starts with the innovation of technology

Our rapid development stage, packaging machinery to open the international market of Europe and America. To successfully enter the international market, on the one hand, it is related to the technical level of China's packaging machinery, on the other hand, it is also related to the form of the American packaging machinery market. As a highly developed liberalized market, American packaging machinery manufacturers are clearly polarized.

At present, the development of the world's advanced packaging machinery has shown a momentum of integrating machinery, electricity, gas, liquid, light, magnetic, health, high efficiency production, product energy saving recyclable, high and new technology practical, intelligent has become a trend, this should also be our packaging machinery industry mainstream development direction.

Small, delicate electronic products, represented by testing and coding devices, are thriving in the United States. And the general packaging machinery with heat shrink packaging machine, wrapping machine and sealing machine also occupies a considerable proportion; Large packaging machinery production lines dominated by filling machines, labeling machines and capping machines have basically ceased to be produced in the United States, and the market is almost entirely occupied by imported equipment, especially those produced by German and Italian manufacturers.

China packaging machinery manufacturing level and industrial design level through imitation, introduction of technology and capital and global procurement and other ways to develop rapidly. Today, it is easy for Chinese packaging machinery manufacturing enterprises to obtain some key components through global procurement, so as to rapidly improve the technical level and reliability of equipment.

In some low-technology products, a lot of packaging machinery produced in China can already meet the requirements of the US market, and is most likely to achieve breakthrough in the short term. However, in the automatic baler, labeling machine, sealing machine and manipulator and other equipment, the machinery made in China has not been able to compete with German, Italian and Japanese products.

Through the improvement and optimization of technology, the localization of high-end packaging equipment is expected soon, but through the continuous application and promotion of high technology, armed and strengthening the overall level of the industry, our country will also be heading towards the direction of the world packaging center constantly.

Packaging industry is facing a new round of structural adjustment

At present, some excellent domestic packaging machinery enterprises in Shanghai, Wenzhou, Guangzhou and other places are rising. They have a perfect R & D team and management system. They attach importance to innovation so that the enterprises continue to develop and grow, and their products have been recognized by foreign users.

In the face of the broad application of the market and the competitive pressure brought by foreign enterprises, China's packaging machinery industry needs to improve a lot of places. At the important moment when the industry is facing a new round of structural adjustment, technological upgrading and product upgrading, domestic enterprises need to enhance their competitiveness through independent innovation, improve their management level and other means.

Relevant experts suggest that only by replacing the traditional mode of introducing and imitating blindly with innovation of science and technology, keeping close to the user, developing independently, can our packaging industry and market develop healthily. At present, when the industry is facing a new round of structural adjustment, technological upgrading and product upgrading, domestic enterprises need to develop their enterprises and enhance their competitiveness with a pragmatic attitude through independent innovation and in-depth digestion, in order to become a giant in the packaging machinery industry.