Packaging printing - Gift Box packaging box design printing steps

Packaging printing - Gift Box packaging box design printing steps

The process of Gift Box packaging box design is a planned and step-by-step process of continuous improvement. The success of the design depends largely on whether the concept is accurate and whether it is perfect. The beauty of design never ends, perfection depends on attitude.

1. Investigation

Investigation is the process of understanding things, and design needs a purposeful and complete investigation. Background, market research, industry research (about brand, audience, product...), about positioning, presentation techniques,... research is the beginning and foundation of design (background knowledge).

2. Content

The content is divided into two parts: theme and specific content, which are the basic materials for designers before designing.

3. Concept

Conception is the first step in design, and in design, ideas are more important than everything else. Concept has always been independent of design. Perhaps the hardest thing to convey in your visual work is the idea.

Fourth, mobilize visual elements

In the design, the basic elements are equivalent to the components of your work, and each element must have the purpose of conveying and strengthening the transmission of information. Really good designers are often very "stingy". Every time they use an element, they will consider the overall needs. In a layout, the constituent elements can be divided according to categories, such as:

Titles, body text, backgrounds, hues, body graphics, white space, visual center, and more. Graphic design layout is the process of organically combining different elements. For example, in typography, frames (also called skeletons) are often used, and there are many forms, regular frames and irregular frames, visible frames and invisible frames; and among font elements, the selection and collocation of fonts and fonts Good or bad is a very particular thing. The process of choosing a font style is a process of aesthetic judgment, and the use of color as an element can reflect a designer's understanding and cultivation of color. Color is a kind of language (information), color has emotion, can make people associate, can make people feel cold and warm, before and after, weight, size and so on. Being good at mobilizing visual elements is one of the essential abilities of designers.

5. Choose the expression method

Techniques are skills. In today's flood of visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. How many ways are there to get your message out? One is a complete and perfect design method expressed in traditional aesthetics, which will be appreciated, read and remembered by the audience. The second is to use novel or unexpected ways to achieve (including in the material) and the third is to insane advertising volume, carrying out carpet bombing. And which one do we need more? While all three methods serve their purpose, we know that their returns are different.

We have learned many kinds of graphic processing and expression techniques in the three components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, variation, repetition, contradiction, radiation, rhythm, thickness, warmth, area and other forms. In addition, there are also hand-painted effects from the effect of graphic processing, such as oil painting, pencil, watercolor, printmaking, crayon, graffiti... There are other such as photography, old photos, and so on. So which one do you choose? It depends on your purpose and target group, as well as your level of design.

6. Balance

Balance can bring visual and psychological satisfaction. Designers need to solve the balance of the force field in the picture, the balance of the front and back connections, and the sense of balance that the designer needs for composition. Balance and imbalance are relative. Whether it meets the theme requirements as standard. Balance is divided into symmetrical balance and asymmetrical balance, including the balance of point, line, surface, color and space.

Seven, brilliant

Remember, you want to create visual excitement to elevate your work.

Eight, about style

As a designer, I sometimes oppose style. The formation of a fixed style means self-destruction, but style is also a reflection of a designer's personality, preferences, experience, and accomplishment, and it is also a sign of a designer's maturity. alone on the edge".

Nine, packaging box design and production

Check items include: graphics, fonts, text, color, layout, proportion, bleed...

Requirements: The visual imagination and effect should be pleasing to the eye, and more importantly, it should be understood by the audience! We can make products more convenient. Convenience consists of simplifying the learning curve and affecting what you are already familiar with.

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