Printing Custom Books is made easier by using inkjet technology

Printing Custom Books is made easier by using inkjet technology

When we talk about inkjet printing and its benefits, the conversation tends to revolve around bills (invoices, notes, statements) and promotional (direct mail) prints. But at a recent webinar titled "Inkjet: What It Means for Book Printing Manufacturers and Publishers," Winship directors Barbra Pellow and Jim Hamilton brought book printing into the conversation. As they highlight, book printing now accounts for about 20% of the inkjet market and is growing fast. Among them, 1st mode publishing, just-in-time manufacturing and print-on-demand services are more popular than ever. In fact, at the beginning of the rise of electronic communication, Hamilton proposed that the definition of book is constantly evolving, covering electronic, interactive, personalized and other content, which can be delivered and used through a variety of channels.

Despite the growing popularity of the digital industry, print remains one of the most effective methods of communication. A recent Pew survey found that 70 percent of adults read a printed book, while only 4 percent said they read an e-book. Accordingly, printed books are still the main source of income for publishers.

Book printers and publishers are realizing that production digital printing offers a more efficient way to transition from offset printing. In essence, the digital press will become a virtual warehouse of documents, producing products at the touch of a button in a given workflow. With inkjet technology, everything is within a reasonable price range.