Problems needing attention in the design of personalized packaging box

1。 Personalized packaging box design should first emphasize Market Research

In order to do a good job in the personalization of packaging box design, we must first master the psychology of consumers, strive to be consistent with the personality psychology of consumers, and achieve the coordination of packaging and goods in sentiment, so that consumers can understand the characteristics of goods in a certain image. Every detail should be carefully considered to reflect the brand's personality, attitude and even belief.

2。 Personalized packaging box design must strengthen the visual impact of personalized packaging box design

We should skillfully use color to create visual impact. According to a survey and analysis by psychologists, 83% of people's memories of brands rely on vision, 1% on hearing and 3% on touch. Color plays an important role in the design of packaging box. Because different colors can cause different visual reflection, thus causing different psychological activities.

3。 Personalized packaging box design should also have environmental awareness

The 21st century is a century of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of today's consumers and designers to create packaging box design that is conducive to environmental protection and human health. Therefore, while pursuing the design concept and marketing interests, packaging box designers should take the interests of social groups as the guidance, fully consider the social costs and social responsibilities, and also consider the advantages and disadvantages of environmental protection. It is particularly worth reflecting that many commodities are now over packaged. Over packaging refers to the product packaging with excess function and value. Excessive packaging not only increases the burden of consumers, wastes valuable packaging resources, aggravates the deterioration of the ecological environment, and increases the burden of waste disposal.

In a word, the innovation of packaging box design should be clear communication of information, performance of quality, unique and outstanding, appropriate performance of market positioning and sensory stimulation, and contain rich design culture. Innovative packaging box design should be appropriate, perfect to achieve the creative intention, reflect the characteristics of the times, endow the design culture and national style, including the essence of the enterprise and product characteristics, let people admire, and can instantly arouse the resonance of consumers. Pay attention to the problems in the design of innovative packaging box to make the design of innovative packaging box more valuable.