Retail Hinged Lid Cigarette Box layout design layout composition rules must read

Retail Hinged Lid Cigarette Box layout design layout composition rules must read

 

A comparison of size

The relationship between size and size is one of the most important elements of form, which almost determines the relationship between image and harmony. The size difference is less, give a person the feeling of mild, the size difference is large, give a person the feeling of more distinct, and has a strong sense.

 

Contrast of light and shade

The contrast between Yin and Yang, positive and negative, day and night, etc., can make people feel the relationship between light and dark in daily life. At first, the newborn baby can only distinguish light from dark visually. However, although animals such as cows and dogs can easily recognize black and white, they cannot easily recognize chroma or hue. Therefore, light and shade (black and white) are the most basic elements of color sense.

 

Comparison of thickness and fineness

The bolder the font, the more masculine it is. If it represents fashion and femininity, it is usually expressed in fine letters. If the amount of fine words increased, bold words should be reduced, such a combination looks brighter.

 

Contrast of curve and straight line

The curve is very soft, gentle feeling; Straight lines are hard, sharp and masculine. In nature, there is a proper mixture of the two. Normally we do not notice this relationship, but when a curve or line emphasizes a shape, we are deeply impressed and feel the corresponding emotion. So we often emphasize the curve with some straight lines in order to deepen the impression of the curve. In other words, a few straight lines will make the curve more attractive.

 

5. Contrast of texture

In ordinary People's Daily life, the word texture may be rarely heard, but in art, texture is a very important element of shaping. For example, the sense of relaxation, smoothness, wetting and so on, all describe the texture. So texture not only expresses emotion, but also integrates with that emotion.

When we observe painters' works, we often pay attention to the composition of colors and drawings. In fact, texture is the main factor that determines the style of works. Although colors or objects may change, the texture, as the foundation, is closely related to the essence of a painter and is not easy to change. It is easy for the layman to overlook this, but it is the most important foundation element and the strongest influence on emotion.

 

Comparison of positions

Placing objects on either side of the picture can not only emphasize, but also create contrast. There are latent power points in the top and bottom, left and right, and four corners of the diagonal of the picture. The hidden power can be revealed by configuring photos, headlines, signs, and so on at the power points. Therefore, in the position of potential antagonistic relationship, placing distinct form elements can show the contrast relationship and produce a compact picture.

 

The contrast between master and slave

The layout design is similar to the stage design. When the relationship between the main character and the supporting role is clear, the audience will be comforted. Making it clear that the master-slave approach is a very orthodox method of composition will give people a sense of reassurance. If the relationship between the two is vague, it will be confusing. On the contrary, the protagonist will lose the sense of motion and become vulgar picture.

The main character in a play is instantly recognizable. If the page can also show who is the main character, will make the reader more understand the content. Therefore, to have a master-slave relationship is the basic condition of design configuration.

 

The contrast between motion and stillness

Every beginning of a story has a beginning, an explanation, a shift and an end. In a courtyard, there are also rockeries, pools, trees, waterfalls and so on. Similarly, there are dynamic and static parts in the design configuration.

The shape of diffusion or flow is "movement". The shape of horizontal or vertical reinforcement is static. The two are arranged in opposite directions, with the "moving" part occupying a large area.

 

The "quiet" section is small in size, with appropriate white space around it to emphasize its independence. This arrangement is generally used to configure the key points in the four corners of the picture. Therefore, although the "quiet" part is only a small area, but has a strong presence.

The comparison of many kinds

 

Contrast curve and straight line, vertical and horizontal, acute Angle and obtuse Angle and so on. If we combine the aforementioned contrasts with these elements, we can produce a varied picture.

 

Rise and receive

The whole space of the layout is dynamic because of the relationship between various forces, and then dominates the space. The shape that generates the dynamic and the other shape that receives the dynamic cooperate with each other to make the space change more vivid.

When we want to build rockery garden, we pay attention to the outlet of water, because the outlet of water is the starting point of dynamic, the whole garden will be affected by it. When it comes to layout, the principle is the same. The starting point and the receiving point will echo and coordinate with each other. The greater the distance between the two, the more significant the effect, and you can use the two ends of the picture, but the starting point and the point to pay special attention to balance, there must be appropriate changes in strength, if one party is too weak can not resonate.

 

The map and the ground

When the light and shade are reversed, the relationship between the figure and the ground will be transformed. General printing is printed on white paper braille, white paper is called ground, black character called map. On the contrary, black paper is sometimes printed with the effect of anti-white characters, where the black background is the ground and the white character is the picture, which is the phenomenon of black and white conversion.

 

There is a balance

When walking and kicking a big rock, the body will lose its balance and fall down. At this time, it is natural to quickly extend a hand or foot in order to maintain its balance. According to this natural principle, if we change the position of the parts of a good original work, and then compare with the original work, we can easily understand the composition of the sense of balance.

 

There is a symmetry

symmetry symmetry is a symmetry that starts with a single point and unfolds to the right or left simultaneously. Complex states such as swirls can be developed by applying the principle of symmetry.

 

In daily life, there are indeed many common symmetrical things, such as the configuration of Buddha statues or the configuration of shrines in Japanese shrines. Symmetry will show a high style, stylized image.

 

[14] emphasize

In the same style of layout, under the condition of not affecting the style, add appropriate changes, will produce the effect of emphasis. The emphasis breaks the monotony of the layout, so that the layout becomes vibrant, vivid and full of changes. For example: the layout is all text layout, looks boring, if the addition of illustrations or photos, just like a stone thrown into the calm water, the ripples.

 

The proportion of [fifteen]

The characteristic of Greek art is "golden ratio". When designing the length, width and height of buildings and the type and position of columns, if we can refer to "golden ratio", we can produce the unique architectural style of Greece, and also produce a stable and moderately tense visual effect. Proportions such as length ratio, width ratio, area ratio, etc., can produce the same function as other shaping elements, and perform excellent images, so it is important to use appropriate proportions.

 

A sense of rhythm

The shape with a common impression, when repeated arrangement, will produce a sense of rhythm. It doesn't have to be the same shape, it just has to have a strong impression. Three, four occurrences can create a relaxed rhythm. Sometimes, only the repeated use of secondary characteristic shapes can produce a sense of rhythm.

 

The center of gravity of the left and right

In people's feelings, there is a subtle difference between left and right. Because there's a particularly attractive spot in the lower right corner. How to deal with this place becomes a critical issue when considering the balance between left and right.

 

The flow of human vision from top right to bottom left is more natural. When composing text, leaving the lower right corner empty for the title and illustration, there will be a natural flow. If reversed, it would be out of balance and unnatural. This sense of balance may have something to do with being right-handed.

 

Centripetal and diffusion

In our emotions, we are always aware of the central part of things. Although we look at things carelessly, we always want to probe the central part of it in our heart. Only in this way can we feel safe. This constitutes the centrality of vision. Generally speaking, centripetal looks gentle, is also generally preferred to use the way, but easy to become ordinary. Centrifugal typesetting can be called a diffusion type. Modern choreography is a common example of diffusion.

 

JUMP rate

In layout design, the size of the title must be determined according to the content. The ratio of the title to the size of the article is called the Jump rate. The larger the Jump rate, the more lively the page; The smaller the Jump rate, the higher the style of the page. According to this measure, it is easy to judge the effect of the layout. The title and the font size of this article decided, but also to consider the proportion of the relationship between the two sides, how to further adjust, is also quite a big knowledge.

 

Unity and reconciliation

If too much emphasis is placed on the contrast relationship, too much space is reserved or too much shape elements are added, it is easy to cause confusion in the picture. To reconcile this phenomenon, it is best to add some common form elements, so that the picture has a common style, with a sense of overall unity and harmony.

 

Repeated use of the same shape of things, can make the layout to produce a sense of alignment. If things of the same form are arranged together, a sense of continuity can be produced. The two cooperate with each other, can create the effect of unity and harmony.

 

(21) Conductor

According to the eye or the direction of the object pointed to, the page produces a guide route, called a wire. When creating a composition, designers often use wires to make the overall picture more striking.

 

22. Image of form

General form of arrangement, are to the quadrangular type (corner plate) as the standard form, other forms are deformation. The four corners of the corner version are at right angles, giving people a very regular, less expression feeling, other deformation shows a variety of expressions. For example, a triangle with an acute Angle is sharp and distinct; The shape is close to round, with a gentle and tender feeling.

 

The same curve also has different expressions. For example, the circle drawn by regular rules and instruments has a hard texture, but the circle drawn by freehand has the beauty of soft circular curves.

 

The horizontal line

At dusk, the horizontal lines merge with the setting sun, and at dawn, the brilliant morning sun rises from the horizontal lines. Horizontal lines give people the feeling of stability and calm, no matter the beginning or end of something, the horizontal line is always fixed to express the static moment.

 

A vertical line

The sense of activity of the vertical line is just the opposite of the horizontal line. The vertical line represents the activity of stretching upward. It has a hard and rational image, which makes the page appear calm and bright. If the perpendicularity is not properly emphasized, it will become cold and rigid, making people difficult to approach.

 

The contrast processing of vertical and horizontal lines can make the nature of both more vivid, not only make the picture compact, but also avoid the cold and stiff situation, and complement each other, so that the layout is more complete.

 

A sunny day and a cloudy day

When the light outside is seen from a dark cave, the figures inside are always shown only in outline, while the scene outside is carefully painted. This is to grasp the everyday situation and abnormal light and shade at the same time, showing the incredible space.

 

The normal light and dark state is called "sunny day" and the opposite is "cloudy day". When composing the layout, using this kind of light and dark relationship between the day and the day, we can draw new images of different everyday feelings.

 

The amount of blank space

A fast speaking style is good for nightly news broadcasts, but not for ceremonies because there is too little white space in each sentence. When it comes to layout design, the amount of white space is also very important. Even the same picture, the same sentence will be difficult to express the exact image because of the amount of white space. No matter how well balanced the layout is or how beautiful the article is, the reader will give it a good score just by looking at the amount of space on the page.

 

[27] page rate

On the design paper, the layout area used in this paper is called the layout, and the ratio of the layout to the whole page area is called the layout rate. The amount of blank space has a decisive impact on the impression of the page. If the blank part is more, it will improve the style and stabilize the layout; Less blank space will make people have a lively feeling. If the design information is very rich magazine layout, using more white space, obviously not suitable.