What should be paid attention to in the design of plastic flexible packaging

What should be paid attention to in the design of plastic flexible packaging

Packaging design, as one of the important factors of packaging, will affect the experience that packaging brings to people. Therefore, packaging design is gradually being paid more and more attention. What problems should be paid attention to when designing flexible plastic packaging, the editor is organized as follows:

1. Aluminum-plastic flexible packaging, aluminum-paper flexible packaging: due to opacity, it can be considered according to the conventional color.

2. Single-layer polyethylene packaging: Since it is transparent, you can consider using the color of the content as a complementary color for printing. The color of the content can be used as a pattern background, or as an embellishment color (window color), as long as it depends on your design style. Depends.

3. The color of liquid items can be used as the background color of flexible packaging, such as milk, soy milk, juice, etc.

4. The color of solid small particle items can also be used for the background color of flexible packaging, such as coffee, monosodium glutamate, etc.

5. The color of solid and large particles is not suitable for the background color of flexible packaging, such as dried candied fruit, it is recommended to leave a transparent window on the packaging, or print a full version of opaque color on one side, and only print the description on the back. Make the contents transparent and visible.

6. The barcode must have a background color with obvious contrast, and the content cannot be used as the background, so as not to be read by the barcode reader.

7. There are no tough rules for text, as long as it is ensured that the surface in contact with food is not printed, the art of text is the space for design.

8. As far as possible, using more colors will make it look more realistic, but the cost will go up. Generally, at least four sets of films, that is, four colors, are produced. If you want to print realistically, it is best to produce seven sets of film plates. That is to use seven-color printing, of course, the premise is that the production cost can be afforded.

9. The color of the text is not listed separately, it is attributed to the other patterns that are published together.

10. The size of the text: the product name can be larger, but it depends on the size of the packaging bag, and it can also be artistically processed, that is, some text deformation and the like.

11. The description text can be smaller, but the minimum cannot be less than 2.5mm, otherwise it will be invisible.

12. All text should have a larger contrast with the background color so that it can be clearly read.

13. There are no tough regulations on issues such as dew white, and they also belong to the category of design creativity.