Gift Paper Boxes For Kids grasp the composition technique

Gift Paper Boxes For Kids grasp the composition technique

Just like the grasp of color skills, the skills of composition are more diverse, and the relationship between the two is interdependent and mutual expression. But color is the foundation, composition is the process and the ultimate goal. So composition is important. In the process, in addition to grasp certain skills but also pay attention to its visual effects. Effect is the ultimate goal.

(1) Grasp of composition skills

Composition skills, in addition to the use of color contrast skills need to learn to master, also need to consider several contrast relations. Such as the thickness of composition skills contrast, composition skills near and far contrast, composition skills of vegetables dense contrast, composition skills of static and dynamic contrast, composition skills of Chinese and western contrast. Composition skills of ancient and modern contrast.

(1) Contrast of thickness and fineness of composition skills: The so-called contrast of thickness and fineness refers to the colors used in the process of composition and a style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear together in a picture (just like the Chinese painting master Qi Baishi's cabbage and katydid painting). This style is often used in packaging composition. For this contrast of thickness and fineness, some are the contrast between the main pattern and the supporting pattern; Some are the contrast between the center pattern and the background pattern; Some of them are as rough as the wind sweeping remnant clouds, and the other side is fine if gosser; Some replace the pattern with cursive calligraphy, which can be found anywhere in some wine and food packaging. Such as miss brand dumplings and Rejoice brand shampoo is like this.

(2) The contrast of the composition skills of the distance, in the composition of the landscape of Chinese painting into the near scene of the long distance, and in the design of the packaging diagram, with the same principle, should also be respectively for the composition of the near, the middle and the far several pictures. The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the most important content to express in the packaging pattern, such as Shuanghui used the earliest instant noodle packaging, The first thing that comes into people's sight is the Shuanghui brand in the blank background and the big white Shuanghui character in the dark red square background (i.e. close-up), followed by the smaller main characters of "braised beef noodles" in the script (should be said to be the second line of sight, also known as the middle view), and the product photo that describes the packaging contents (also known as the third line of sight, The world in the middle) and then back is the auxiliary corporate mascot advertising language, performance, corporate logo, etc., this obvious sense of hierarchy is also called the visual three-step rule, it takes into account people look at a still life picture habit from top to bottom, from right to left at the same time highlights one of the most to express the theme part. As a designer, at the beginning of the creation of the picture, we should first understand the theme of the appeal, and create an atmosphere where the stars support the moon and stand out from the chickens. So that I design the picture like a powerful magnetic force tightly pull the marketer's sight.

(3) The density contrast of composition skills: Speaking of the density contrast of composition skills,

This is very similar to the simple contrast of the use of color, but also the same as the flying white in the Chinese painting, that is, the concentrated place in the pattern must have a diffusion of the foil, should not be concentrated or spread. Reflects a kind of dense coordination, clear rhythm, relaxation, show ethereal. At the same time, the theme is outstanding. Recently I have seen a lot of packaging pattern design, the whole picture is dense, colorful, from the background pattern to the theme pattern is very heavy color performance, let a person feel the pressure and chlorine to come, so not only can not beautify the product, promote sales purpose, but do not let a person have tired and lack of appetite. That's what happens when you don't get the contrast right.

(4) Static and dynamic comparison in composition Technique 7: In a pattern, we often find this phenomenon, that is, in a packaging theme name at the background or periphery of the explosive pattern or look careless, is deliberately painted foam a few crazy thick lines, or ribbon shape of English or pattern and so on, all are showing a "dynamic" feeling, The theme name is dignified and stable while the background is light and calm, this scene is the contrast between static and dynamic. This contrast, avoid all support of fancy and too static rigid. So the visual effect is comfortable. In line with people's normal aesthetic psychology.

(5) The contrast between China and the West in the composition techniques, which is often used in the combination of cartoon techniques of western painting and traditional Chinese techniques or the combination of Chinese Sinology art and English in the picture of the outer packaging design. As well as the picture directly in a realistic way to highlight the western photos or a picture on the packaging pattern, this form of expression, is also a common reference method, this in children's products, women's socks, clothing or cosmetics packaging often appear.

(6) The comparison of composition skills today: both foreign and Chinese are used for the present. Especially, in order to reflect a kind of cultural taste, people often use ancient classical patterns, calligraphy, characters and patterns in the packaging design composition on the current packaging, which is most clearly displayed on the packaging of wine. Such as: a dream in the Red Chamber 12 Jinchai picture of wine and tai white wine and food aspects of the Mid-Autumn moon cake, black peanuts are equally reflected and mined from these aspects of the connotation. In addition, there are some high-grade gift boxes of cosmetics and daily necessities whose decoration and patterns are also grafted from classical culture. This can give a person a kind of antique, elegant connotation of the search or a certain aspect of comfort. So people are very popular with consumers. [next]

Third, grasp the cultural connotation

A good package design work must make people feel comfortable, there is a pleasant aesthetic psychological satisfaction. Therefore, the above mentioned design in several aspects of skills, in the final analysis, in order to achieve people's satisfaction. In addition, the core of this satisfaction cannot be less certain cultural connotation. This cultural connotation is like a person's temperament and self-cultivation, give a person a kind of inner charm, let a person have endless aftertaste room. Like Shuanghui Wang Zhongwang special ham sausage packaging design fully reflects this characteristic, which represents the main image of Wang Zhongwang products is a sitting lion, in addition to show that the product is fine in the top quality, in the same family can be called Wang Zhongwang, but also shows that the Chinese nation such as the lion of the East, proud of everything, the tiger sees the world, is no longer the "sick man of East Asia" into the wait; In addition, it also shows that the development of the enterprise is prosperous and full of hope, which belongs to the growing cultural content. Because, the packaging is very interesting. Of course, there are also a lot of packaging, just give people a colorful impression.

Or just a product name, tell you what is inside, this kind of packaging is either the design staff is low level, itself is not a high-level cultural person, what's more, this kind of product itself is not high grade, let alone high added value, therefore, this package does not contain much vitality. Therefore, a good product packaging, either need to inject a certain cultural connotation, especially on behalf of the connotation of the product's corporate culture, or the concept of the enterprise pursuit: or have a certain symbolic significance, explain a problem: Either implies a certain appeal point, give people a kind of inspiration, or on behalf of the enterprise of some special color, special word, or on behalf of the product is a kind of attribute. If a packaging design does not have the above, it is not a successful packaging design, so the author has in another article on the "basic quality composition of packaging design personnel" to strengthen the designer must read the group book, rich cultivation, improve the aesthetic level, in order to design a popular good packaging works.

In short, the skills of packaging design, in addition to color, pattern and cultural connotation need to grasp, requires the designer to learn from life, learn from the masses, learn from the market, and constantly understand, research consumer needs and wishes, to the practicability of people's life, to the aesthetic life and enjoy sex on the side, only in this way, Product packaging design can continuously improve the new level, sublimate to a certain new grade, can play an important role in promoting the promotion of goods under the condition of market economy.