Gift Paper Boxes Of Silver Style. Gift paper boxes of silver style

Gift Paper Boxes Of Silver Style. Gift paper boxes of silver style

 

In a lot of commodity packaging quality is not good, so that consumers feel dissatisfied, even bored, directly affect the sales of goods. Under the current market conditions of cruel competition, it can not be said that it is a kind of containment of businesses or manufacturers. Naturally, it will affect the economic benefits of businesses or manufacturers. This is mainly the basic quality and design level of product packaging design personnel do not go, thus leading to packaging design grade do not go. And the taste of packaging design is mainly the skills of packaging design, if the skills to grasp, there is no grade up and up the problem.

 

So, to master the skills of packaging design should start from what aspects? There are three main points here: one is the grasp of color skills; Second, the grasp of composition skills; Third, grasp the cultural connotation.

 

First, the grasp of color skills

Color skills should be from the following points of attention: first, color and packaging reference relationship; The second is the contrast between color and color itself. These two points are the key to the use of color.

 

(1) Color and packaging

So, as a color and packaging of the reference relationship from where to start? Mainly through the outer packaging color can reveal or reflect the inner packaging items. Make people look at the outer package can basically perceive or associate with the inner package. I have addressed this issue many times in the past, but if we can walk into a store and take a look, many products fail to show this kind of reference. It prevents consumers from thinking about what the package is from the outside. Of course, also on the product sales can not play a positive promotional role. The color of the normal external packaging should be different degrees to grasp so the same characteristics;

 

(1) From the industry progress, food normal color its main color yellow, pink to express so give a person with a sense of warmth and closeness. Of course, tea, with a lot of green, drink, with green and blue many, wine, cakes with a lot of red, children's food with a lot of rose, daily cosmetics normal color of the main color to rose, pink and white, light green, light blue, dark coffee color, to highlight the warm and elegant mood, Clothes, shoes and hats are mostly dark green, dark blue, coffee or gray, to highlight the calm and elegant aesthetic feeling.

 

From the performance characteristics, as far as food is concerned, cakes and snacks are often golden, *, * light * to give people the impression of fragrance; Tea, beer and other drinks are often red or green, symbolizing the richness and aroma of tea; Tomato juice, apple juice more red, concentrated to indicate the natural properties of the item. Although some packages do not use the color similar to the commodity properties as mentioned above from the main tone, but look carefully if the design of the package is written by experts, then there must be the symbol of the brush color block, color dot, color line or the concentrated content highlighted by the color in the picture of its outer package. This is supposed to be a piece of work for everyone. Some clothing packaging and some makeup packaging, even some wine packaging can be found a lot of examples.

 

(2) The contrast between color and color

Again, the contrast between color and color. This is a lot of commodity packaging is the most easy to show but very difficult to grasp the thing. In the design from the master, the wound effect of packaging is Yangchun snow, on the contrary, is the lower Liba. There is a popular saying in Chinese calligraphy and painting, which is called impenetrable and sparse. It's actually a contrast. In packaging design, this contrast is very obvious and very common. The so-called contrast, generally have the following aspects of the contrast: that is, the color use of the depth of contrast, color use of light contrast, color point face ratio, color use of simple contrast, color use of elegant contrast, color use contrast and so on.

 

(1) The contrast of the shades of color used.

This in the present packaging design color appears the most frequently, the most widely used range. In many graphic design (refers to poster, hanging picture class or situation binding class) very common. The so-called contrast of shades should refer to the two colors in the design color skillfully appear on a screen at the same time, and produce a more coordinated perspective effect. Usually used such as a large area of light paving, and on it with dark composition, such as light paving, with coffee color to composition, or the use of light yellow or white pattern lines in the coffee color block; Also use light green paving; Dark green composition; A pink bottom; A bright red composition; A light grey floor; Soapy black composition, etc. These are the shades of color used contrast, with this form in the packaging design we can be in some cosmetics packaging or some western wine packaging, especially the wine packaging in Western Europe is the most common. Chinese Changyu wine and Shuanghui style sausage and CJ meat packaging are mostly expressed in this form. This form of packaging is also common in Japan, South Korea and Taiwan. It shows the visual effect is bright, simple, gentle, simple and elegant.

 

(2) The contrast of the light and weight of color use (or the contrast of depth and light), which is also one of the important reproduction techniques in the use of packaging color. This kind of light and heavy contrast is often used to set off the dignified and deep theme pattern on the light and elegant background color, or in the dignified and deep theme pattern (mostly color block pattern). Show light and elegant packaging theme and name, as well as trademarks or advertising language. In turn, there is also a large area of heavy and deep pigment paving. Another light and elegant tone or focus on a certain color block or overall decoration of some grain case. In this light and heavy contrast, general pigments have coordinated color contrast and cold and warm color contrast, coordinated color contrast is often light green to dark green; Light to dark coffee; Pink to red, and the contrast between warm and cold color is mostly black and white, red and blue.

 

(3) Color use point face ratio (or size contrast) This contrast, mainly in the design process of a packaging picture, the use of pigments from a center or focal point to the overall picture contrast, that is, between a small range and a large range of pictures. In daily life, especially in washing cosmetics, we can see that on the packaging box of a product, the whole area is clean. In the middle, there is a very obvious heavy color square (or elliptical or circular), and then the theme of the brand and name of the packaging content is reflected from the picture of this small square. This is the combination of points and surfaces, and the contrast between large and small, occasionally from the point to the gradual transition of contrast.

 

(4) The simple contrast of color use. We can see Unity 100

On the package of instant noodles, the bottom half is the real pattern of instant noodles, while on the top of the picture is the whole clean big green and red color, and then the word "100" is very conspicuous. Look at the cover of the 66 issue of Packaging World magazine (also known as the book packaging). With a large area of straw material photos, it is very complicated, even the packaging world four words also complicated into, but the center of the picture, showing a clean round blank. It says "This magazine will be expanded in 2000" and "You are welcome to subscribe at your local post office". Simple and simple, yet ingenious and independent, the magazine's most important message was conveyed. The author has also seen a kind of dumpling bag and a kind of seasoning bag in the store. The whole picture uses green, black and * pigments and interweave each other in a picture, that is, to show the trademark is forced to show the name, but also want to show the accompanying pattern. The result is that the large area of complex design does not have any practical significance. However, the above mentioned subject should be watered down and drowned out, resulting in a feeling of depression and irritability in people's psychology, which naturally affects the sales.

 

(5) The contrast of elegance in the use of color is mainly to highlight the vulgar words and contrast its elegance. And this vulgar way of expression, is to use color "dirty" chaos and disorder (in fact, originality, some Western oil painting is very about this kind of expression -- modern abstract art). This kind of composition either symbolically reveals the theme or serves to "set off lotus flowers" for the theme.

 

Make it a little red among the flowers. As in a packaging picture, it looks as if a jumble of colors has been thrown on to it. Then quietly or subtly spot the theme of the pattern. It's a very interesting thing. In addition to packaging, even book binding, advertising, posters on the propaganda, TV leisure programs have tried this.

 

(6) Contrast of color use. This contrast is essentially the contrast effect formed by the different pigments themselves. This contrast effect is usually expressed in the following ways: the contrast of light and shade (or called the contrast of Yin and Yang), like the Chinese easy light map; Cold and warm contrast, such as the contrast of red and blue; The contrast of movement and movement, such as the contrast between the quiet and elegant background and the lively and disorderly pattern text; the contrast between the light and heavy, such as the contrast between the deep and light pigment and so on.

 

The comparison of the above colors is completely because a pattern needs to be expressed through the contrast of different colors, but this pigment is an essential object constituting the whole package pattern elements, and some patterns are even the clever combination of different pigments. Therefore, in the process of studying packaging design, if we do not pay attention to the contrast between color and color itself, it is impossible to design a good packaging pattern.