Low Tack Removable Stickers variable data plays with new patterns in label printing

Low Tack Removable Stickers variable data "plays" with new patterns in label printing

After years of development, the traditional label printing industry has become mature, but in the face of the increasing demand for short edition and personalized printing, it can no longer keep "calm". The emergence of digital printing technology, especially inkjet technology, has brought a new turning point for the traditional label printing industry. Nowadays, mobile Internet technology and traditional printing technology continue to integrate, the two-dimensional code as the carrier of variable data printing with flexible and efficient, high adaptability, low cost inkjet technology, also in the label "play" a new trick.

Play function: anti-counterfeiting + marketing, concentrated is the essence

If your understanding of variable data is limited to the number sequences and barcodes used for anti-counterfeiting traceability and anti-crosstalk queries, such as the most common electronic drug regulatory code, it is a bit OUT. With the rapid development and popularity of mobile phones and other mobile terminals, two-dimensional code has gradually replaced the one-dimensional code on product packaging and labels and become the direct entrance of mobile Internet. While not changing the original anti-counterfeiting traceability system, it has also greatly improved the experience and usability of variable data query. Is that all? Of course not. Compared with the timeliness, orientation, accuracy and feeling emphasized by the mobile Internet, the simple anti-counterfeiting traceability query function appears low-end and cold, and is not enough to play the real potential energy of two-dimensional code. At present, the functions of QR codes are expanding from the traditional anti-counterfeiting needs to the marketing functions based on the Internet of Things and big data.

Take a simple example, with two-dimensional code as the carrier, manufacturers can use the way of lucky draw to encourage consumers to shop and scan the code, enhance customer stickiness in the way of points, gradually establish the direct information channel between manufacturers and end consumers, and obtain massive customer information resources. Based on this, we can further understand the different preferences of consumers in different regions and the sales dynamics of products, and then arrange product development and production purposefully, carry out product marketing and push targeted, improve production and sales efficiency, and effectively reduce costs.

It is no exaggeration to say that in today's mobile Internet model, a small two-dimensional code, even may become the fulcrum of the transformation and upgrading of a traditional industry.

Play apps: Domain + productivity, that's not a thing

In our huge fast moving consumer goods market, any single product has a massive variable data printing demand. In the past, variable data used for anti-counterfeiting traceability was limited to products with high added value and prominent anti-counterfeiting demand, such as drugs, health products, alcohol, milk powder, etc., while QR codes for marketing applications began to appear in large numbers in the fields of daily chemical, food, beverage, tobacco and alcohol. The domestic beverage industry, for example, has an annual output of more than 150 million tons, of which nearly half is bottled water, with about 150 billion bottled water labels. It is understood that the 100-year mountain, Kunlun Mountain and other high-end brands are brewing the application of two-dimensional code, will soon be put on the market.

With such a huge demand for variable data printing, how can we match it with high speed and high capacity printing equipment? This aspect can be handed over to the advantage of inkjet technology to solve. At present, the mainstream UV inkjet equipment running speed is about 70m/min, high-speed even can reach or exceed 150m/min, can fully cope with the mass variable data printing needs. With the development of digital printing technology, especially inkjet technology, variable data is no longer limited to the conventional black bar code, numbers, but gradually to color and personalized development.

In addition, those with color character sequence, color rotating variable text, color texture anti-counterfeiting combination of two-dimensional code anti-counterfeiting scheme and application, all breakthrough single, traditional black variable data form, the use of color and more personalized design scheme.

Moreover, in order to encourage consumers to scan the code and prevent a single product from being scanned repeatedly or scanned before consumption, manufacturers are also creative in the design of the printing position of variable data. For example, the use of scraping silver to cover a part of the two-dimensional code, in the inside of the packet bite to add spray verification data bits, in the front and back of the flexible packaging at the same time or spray verification bits emerge in an endless number of new ways.

So how do you turn these creative designs into reality? Of course, it is necessary to have the corresponding color variable data printing equipment, and improve the flexibility of digital printing units to adapt to the changes of a variety of processes.

Play solution: Breakthrough + innovation, from a single device to the overall solution

From the two-dimensional code application, customers need not only a digital printing equipment, but a set of solutions based on two-dimensional code. However, although there are a lot of data and anti-counterfeiting solutions company may provide the qr code operations platform, but due to a lack of understanding of label market and variable data printing, they often directly with the manufacturers, manufacturers convey requirements to the printing shop, by printing factory looking for the right to implement the digital printing equipment, among so many breakpoint produced a lot of communication, Easy to small enterprises on the two-dimensional code application solutions caused obstacles. At the same time, in order to adapt to the new situation and new changes of label variable data printing, the digital printing equipment suppliers represented by Beijing Beida Founder Electronics Co., LTD. (hereinafter referred to as "Founder Electronics") keep pioneering and innovating, and launch a variety of new products and solutions according to customer needs. Founder electronics, for example, the qr code application of the overall solution, from the data operations platform, querying, terminals, the client software to the actual inkjet code equipment, it can give customers a complete series of hardware and software products, can be geared to the needs of manufacturers, but also for the printing shop, one pace reachs the designated position, avoids the customer worries. In addition, the cloud-based working mode can not only build private clouds for large-scale enterprises, but also directly join the existing public cloud system for small-scale enterprises, and charge according to the data usage to meet the needs of different levels of customers.

As the world's leading digital inkjet technology and service provider, Founder Electronics' self-developed digital inkjet equipment has always been in the forefront of sales in the field of medicine kits and label printing. This overall solution combining system and equipment will become a powerful driving force to promote the rapid development of two-dimensional code application.

Play exhibition: New products + highlights, come to Founder electronics

In the 2015 China International Label Printing Technology Exhibition held in Pazhou, Guangzhou from March 9 to 11, 2015, Founder Electronics will present the newly developed Fangzheng Jieying K300S high-speed variable data printing system, showing the industry the latest and most advanced variable data printing overall solution.

Founder jie eagle K300S spray high speed variable data printing system will inherit jie eagle jet printing system has always been the stability of the founder, print not only has a high flexibility, to adapt to the changes in a variety of process, the printing speed and the production efficiency and there will be a significant boost, fully satisfy in such aspects as personalization, anti-counterfeiting labels, packaging market demand.