Perfume Packaging Box design and printing steps

Perfume Packaging Box design and printing steps

The design process is a planned step by step process of continuous improvement, the success of design largely depends on the idea is accurate, consider whether perfect. There is no end to the beauty of design. Improvement depends on attitude.

A, investigation,

Survey is the process of understanding things, design needs to be purposeful and complete survey. Background, market research, industry research (about brand, audience, product...) About positioning, expression technique... Research is the beginning and foundation of the design.

Second, the content

The content is divided into two parts: theme and specific content, which are the basic materials for designers before designing.

Three, idea

Conception is the first step of design, in design thinking is more important than anything else. The concept has always been independent of the design. Perhaps one of the hardest things to do is to get the idea across in your visual work.

Fourth, mobilize visual elements

In design, the basic elements are the building blocks of your work, each with the purpose of conveying and reinforcing the message. Really good designers tend to be "stingy", each use of an element, will consider the overall needs. In a layout, the constituent elements can be divided according to categories. For example, they can be divided into:

Title, text, background, tone, body graphics, white space, visual center, etc. Graphic design layout is the process of organic combination of different elements. For example, frames (also called skeletons) are often used in typography. There are many forms, regular and irregular frames, visible and implicit frames. Also in the font elements, for the font and font selection and collocation is a very particular. The process of choosing font style is a process of aesthetic judgment, and the use of color as an element can reflect a designer's understanding and cultivation of color. Color IS a KIND OF language (information), color has feelings, can let a person produce association, can let a person feel warm and cold, before and after, weight, size and so on. Being good at mobilizing visual elements is one of the essential abilities of designers.

Fifth, choose the method of expression

Technique is the skill, in the flood of visual products today, it is not easy to move the audience, more visual works have been automatically ignored by people's eyes. How many ways are there to get your message across? The first is a complete and perfect design method expressed by traditional aesthetics, which will be appreciated, read and remembered by the audience. Two are novel or unexpected ways to achieve (including in the material) three are crazy advertising volume, carpet bombing. Which one do we need more? While all three approaches achieve their goals, we know that their rewards are different.

We have learned many kinds of graphic processing and expression techniques in the three components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, variation, repetition, contradiction, radiation, rhythm, thickness, temperature, area and other forms. In addition, there are also hand-drawn effects from the effect of graphic processing, such as oil painting, pencil, watercolor, print, crayon, graffiti... There are others such as photography, old photos, and so on. So which one do you choose? It depends on your purpose and target group, and your level of design.

Six, balance

Balance can bring visual and psychological satisfaction. The designer should solve the balance of force field in the picture, the balance between the front and back, and the sense of balance is also the ability needed by the designer for composition. Balance and imbalance are relative, and the standard is whether to meet the requirements of the theme. Balance is divided into symmetrical balance and asymmetrical balance, including the balance of point, line, surface, color and space.

Seven, brilliant

Remember, you want to create visual excitement that elevates your work.

Eight, about style

The formation of a fixed style means self-rigidity, but style is a reflection of a designer's personality, preferences, experience and accomplishment, and is also a sign of maturity of the designer, who thinks that "only by understanding the great harmony can we walk alone".

Ix. Packaging box design and production

Check items include: graphics, fonts, text, color, layout, scale, bleeding...

Requirements: Visual imagination and effect to be pleasing to the eye, and more important is to be understood by the audience! We can make the product more convenient. Convenience involves simplifying the learning curve and affecting what you're already familiar with.