Food Gift Box Food Gift Box The Development Of Traditional Printing Enterprises Need To Rely On The Internet Platform

Food Gift Box Food Gift Box The development of traditional printing enterprises need to rely on the Internet platform

Today, the "Internet mindset" is spreading to print with surprising speed. When the traditional printing industry collides with the Internet thinking, a number of exploration modes emerge in the industry -- should we focus on the traditional manufacturing strength of Indian companies or rely on the network platform? Should we only use the Internet as a channel to expand traditional business, or focus on the transformation of the original business model...

The most common statement of the butterfly effect is: "A butterfly flapping its wings in Brazil can cause a tornado in Texas a month later." Since the computer opened the door of human digitalization, after decades of development, the trend of digitalization, networking and wireless mobile of global business activities and social life has been irreversible. The latest round of IT reform with PC Internet and mobile Internet as the main body has presented a butterfly effect in the printing industry. The core is how to use the Internet thinking to do business.

Management models tend to be more sophisticated

The process of printing digitization has developed gradually for several decades from digital pre-press to digital printing and digital post-press. From the high-end networking of electrical extensions to phototypesetters, direct platformers, digital presses, CIP3 and CIP4 (processes that link every step of a printing job), to the current digital post-press, IT technology has greatly improved the development of printing and introduced alternatives and competitors to printing: Newspapers are gradually replaced by mobile newspapers, paper books are gradually replaced by e-books, and business brochures and promotional lists are gradually replaced by online resources and electronic marketing.

With the rapid growth of GDP in the past 30 years, China's printing industry has recently entered the stage of medium speed growth. The supply exceeds the demand, which makes the competition of printing enterprises fierce. The timely emergence of Internet thinking enables high-quality printing enterprises to take advantage of the "phoenix" and step into the era of printing network.

So what is Internet thinking? The core of Internet thinking is customer thinking, starting from the user to do products and marketing, the essence is the user first. Customers want cheaper prices, faster delivery and better quality, which requires Indian enterprises to transition from extensive management to fine management.

At the same time, Indian enterprises also need to achieve their own customer brand positioning. In the past, each Indian enterprise only provided continuous printing business for dozens of advertising design companies, but now in the Internet era, customer sources are more extensive, so they need to pay attention to user experience and word-of-mouth marketing to win more customers.

The marketing model has been disrupted

In the era of network printing, the overall supply of printing exceeds the demand, lean production is only a necessary basic ability, Internet marketing ability has become the key to get orders to survive. This requires Internet thinking and awareness, as well as people who understand the Internet, which is exactly the weakness of Chinese printing enterprises. The inertia of Indian business makes it hard to change.

If the first few years are mainly graphic printing industry and image industry in the printing of personalized album e-commerce attempts, such as domestic fast printer, image school, Youfu network, etc. More attempts are being made to do B2B (business-to-business) business in the commercial web printing space. In terms of domestic business card plate, Shengtong Shares, Wanhu Na Mei, etc., special plate network printing also has Nanjing Happy Printing, etc. IT can be seen that IT mainly existed in the form of a technology before the Internet. Now the mobile Internet has completely changed the way of marketing.

Packaging applications are also numerous. From HP's case of printing personalized Coca-Cola labels to Dove's experiment with its global hair-limited body wash at Unilever's flagship store on Tmall, the packaging label industry is also experimenting with personalized printing in brand marketing. This marks the future printing in the main channel of information transmission began to give way to electronic media, in the field of packaging label a large number of cross-border integration of functional applications gradually appeared.

In the past, every technological revolution in the printing industry, whether it is DTP (typesetting technology), CTP (computer direct platemaking technology), or digital printing, there have been some wise entrepreneurs who have tried to explore how to apply it. Because of their vision, they have been able to do the right thing at the right time in each technological revolution in the printing industry. Since printing technology, marketing and customer demand have been constantly innovating for nearly a century, change has become the only choice. Indian enterprises have begun to try to use the Internet to change the way of business. Although innovation is not easy, success is due to professionalism. The growth and development of Chinese and Indian companies have benefited from reform and opening up, but the world is changing fast, and the Internet mindset is the only way for Indian companies to shift from production to service.