What Are The Packaging And Printing Giants Such As Donnelly, EPac, Avery Dennison, Etc. Doing Recently?

May 25, 2022

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What are the packaging and printing giants such as Donnelly, ePac, Avery Dennison, etc. doing recently?


01

Donnelly Adjusts Professional Services to Drive Scale and Product Differentiation for Hemp and CBD Brands



Donnelly, a leading global marketing and business communications provider, has launched products for hemp and CBD companies designed to help them meet changing product lifecycle needs, including retail product differentiation, regulatory compliance and supply chain continuity. Over the past few years, the cannabis and CBD industries have undergone dramatic regulatory changes, changing the retail landscape and creating growth opportunities for both product lines. In fact, the Leafly Jobs report found that U.S. cannabis sales are up 33% in 2021. As the cannabis dispensary industry continues to mature, customers need both a product variety that fits their lifestyle and easier access to product health and wellness information.





Donnelly's products are designed to help hemp and CBD businesses keep up with market demand and create meaningful product interactions with consumers at dispensaries and select CBD retailers. Initiated by a strategic discovery process, this professional service includes: end-to-end packaging solutions, packaging engineering and structural design, manufacturing and labeling of folding color boxes, rigid boxes, and promotional corrugated packaging; supply chain management, including best-in-class sourcing, kitting and Fulfillment, warehousing, delivery; in-store marketing expertise including branding and positioning, signage, POP displays, localized installation support; extensive commercial print network including product inserts, brochures and catalogs, coupons and gift cards, trade show promotions product manufacturing; in-depth category knowledge, including the intricacies of navigating the nuances of supply chain nuances through pharmaceutical, recreational and CBD products; cGMP compliant facilities, including quality processes to ensure products remain safe, pure and potent for their intended use, and Reduce the risk of errors that could lead to recalls.




CBD product manufacturer CV Sciences leverages Donnelly's deep expertise and strong resources to achieve continued retail success and growth. "We need to further educate CBD consumers about our products by maximizing our presence in retail," said Monty Dunn, senior director of marketing at CV Sciences, "in an oversaturated and under-regulated CBD industry. Increasing sales and brand awareness is key to our continued success. From the structural design of packaging to supply chain management, Donnelly's experience in bringing products to market quickly and efficiently is evident. By partnering with Donnelly, we have found growth Multiple product lines, the support you need to meet demand and stand out as a premium product.”




"In this emerging market, brands like CV Sciences are facing tremendous growth opportunities," said John Pekalich, president of Donnelly Marketing Solutions and Business Services. "To take advantage of these advantages, seasoned end-to-end An end partner is a real competitive advantage to scale up production and get to market faster without compromising quality.”





02

All-digital flexible packaging company ePac sees more than 50% year-on-year sales growth in 2021



Founded in 2016, ePac Flexible Packaging has only been in business for 6 years, and the company is ramping up efforts to implement the aggressive growth strategy it has deployed since its inception. ePac will continue to focus on helping small and mid-sized brands achieve the same impact as big brands, recognizing the importance of the industry in driving economic growth in every corner of the globe. ePac is a 100% digital company built on the latest digital printing and workflow technologies to reduce time-to-market and minimum order quantities. ePac offers a complete range of sustainable film products while its printing technology platform is carbon neutral and environmentally friendly in nature. Additionally, the company offers true order-on-demand capabilities, helping brands reduce inventory and obsolete packaging.






2021 has been a strong year for the company, with ePacs again delivering over 50% year-over-year growth in sales and over 30% capacity growth. Successful opening of new international plants in Portland, Toronto and Kansas City in North America, as well as in the UK, France, Poland and Australia. ePac now operates 17 factories in North America and another six in Europe and Asia Pacific. Looking ahead to 2022-2023, ePac will continue to expand in North America, adding plants in the Northeast, Midwest, Southeast, Southwest, and opening a second plant in the mountains. In addition, the printing and bag making capabilities of the existing ePac business will be enhanced.




In international markets, ePac has hired 2 senior executives, Sanjit Menezes and Paul Ra, to lead growth initiatives in the Asia Pacific and MENA regions. The development of these markets will effectively complement ePac's growth in Europe, which is currently under the responsibility of Managing Director Johnny Hobeka.




To provide easy access to ePac services, the company has begun rolling out its own e-commerce platform, as well as web-to-print and automated workflows. These technological advancements are unique to the ePac and will greatly simplify the way customers order flexible packaging, while opening up the ePac's services to new market segments. The company will also launch several new flexible packaging product lines and expand the launch of its connected packaging solution, ePacConnect.




Vilag Patel, Chief Operating Officer of ePac, said: "While we are entering uncharted territory from a global economic perspective, our services continue to be widely recognized in the market. After 6 years of operation, we are stronger than ever before. It's all the more time to believe that ePacs can continue to help brands of all sizes grow while bringing growth to the communities we serve."





03

Avery Dennison Acquires Intellectual Property Rights for Linerless Label Technology



Avery Dennison has announced the acquisition of linerless label technology developed by Yorkshire company Catchpoint, with the goal of making the technology widely available to customers. Avery Dennison said one of its key strategic priorities is innovation in sustainable product solutions. Linerless labels have the potential to reduce liner waste, as well as production and shipping costs. The purchase covers Catchpoint's patents, brands, trade secrets and know-how. The companies added that Avery Dennison will comply with Catchpoint's existing commercial agreements and arrangements have been made to ensure continued support from the Catchpoint team.






Noel Kasmi, VP of Marketing, EMENA, Avery Dennison Labels and Packaging Materials, explained: "With the acquisition of Catchpoint, Avery Dennison will have the knowledge to help us achieve our two primary goals for sustainability to 2030. Property Rights: Delivering innovations that drive a circular economy and reduce the environmental impact of operations and technology. As we work to make linerless labels widely available to our customers, this technology will help us move faster to make sustainable and The cost-saving solution enables faster access to our customers around the world. This is world-class technology that will deliver real benefits to our customers and the environment."




Mike Cooper, Catchpoint Director of Business Development, commented: "We are delighted that Avery Dennison is acquiring our technology to make its products more sustainable. Aligning our technology with Avery Dennison's scale, market position and industrial The combination of knowledge represents an amazing opportunity and is a great destination for us to bring linerless labels to market.




Avery Dennison also recently acquired TexTrace, an integrated RFID products company, to enable textile RFID tags that can remain on garments throughout their life cycle, whether they are sewn tags or embedded in product seams. By utilizing integrated RFID, retailers can manage loss prevention, as the tags cannot be easily removed, the companies explained. Additionally, the companies expect RFID to be used in the end-of-life recycling of garments as the technology is integrated into these garments. Founded in Switzerland, TexTrace licenses its technology to apparel services, including Avery Dennison, which provides inductively coupled antennas for integrated tags. The acquisition was announced in February 2022. The technology works with dual frequency tags that contain NFC or HF RFID at 13.56 Mhz.




A global retailer has integrated the TexTrace label into its apparel, and Avery Dennison is in discussions with other potential customers. Further development is planned to make textile-based labels more durable and washable. Avery Dennison wants to provide TexTrace technology throughout the life of the garment so that when the garment is discarded, the label can be read along the supply chain, stores and waste management companies, ensuring that the label is properly recycled or reused.




Matthew de Becker, Senior Director of Innovation at Avery Dennison's Smartrac division, commented: "We are seeing increased demand for integrated technology in the apparel industry. Part of the company's vision is a future where digital will always be connected to the physical world. , so every physical project will have a digital entity. The acquisition of TexTrace is designed to further this effort.”




By adopting this technology as an alternative to paper hang tags, Avery Dennison intends to achieve loss prevention where EAS technology has been used in the past. Matthew de Becker says companies need to integrate technology into clothing. Otherwise, the tags are easily removed, and the clothes are easily removed from the store, leaving the tags behind. In addition to preventing loss, another benefit of integrating RFID is its ability to track the lifespan of garments. Built-in RFID capabilities enable recycling suppliers to query their labels and capture data such as materials used (such as cotton or polyester) so they can be properly sorted for recycling or reuse. Integrated RFID also opens up possibilities for future consumer interactions.


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