Flat Cigar Paper Boxes The future development direction of the newspaper printing industry is high precision printing

Flat Cigar Paper Boxes The future development direction of the newspaper printing industry is high precision printing

With the rise of the Internet, mobile phone and other new media, traditional newspaper media are facing unprecedented challenges. Fundamentally speaking, the crisis of traditional newspaper media is mainly caused by the loss of readers and the contraction of the advertising market, among which the low quality of printing has to be mentioned as one of the causes of the crisis.

To higher precision, higher quality march, high precision newspaper should become the direction of development of newspapers. It is time for the newspaper to make a breakthrough in the aspects of color quality, alignment quality and the reproduction quality of tone levels.

In terms of color quality, the same newspaper, printed in different factories, color changes greatly; After the advertiser complained about quality accidents, the printing operators were careful, the color chasing was positive, and the quality had been significantly improved, which all show that there is still room for further improvement in the color quality of the newspaper.

Because the newspaper printing color gamut space is small, in the printing process of color deviation tolerance is smaller, put forward higher requirements for the accuracy of the operation. Newspaper printing more need to carefully adjust the color, improve the color accuracy.

With the realization of high-precision newspaper printing, readers and journalists have seen that newspapers have no advantage in timeliness in the competition with the Internet, television and other electronic media. In the future, newspaper printing industry must shift from simply requiring printing time to placing equal emphasis on printing quality and timeliness, and change the problem of excessive sacrifice of quality due to timeliness.

In addition to improving the quality standards of traditional printing technology, the application of new technology to fundamentally improve the quality of printing is also the main direction that should be considered. For example, anhydrous offset printing has begun to be applied in newspaper printing abroad, which will make newspaper printing quality be fundamentally improved; Mixed network technology has been introduced, some newspaper experimental proof effect is quite good, the range of the order is wide, the number of network cable has been improved.

The newspaper industry is faced with multiple pressures from the competition among media and the needs of readers. How to break through the current dilemma of the newspaper industry has become the primary proposition to determine the future fate of the newspaper industry. Although the march to the Web is accelerating, print will remain the dominant medium of newspaper publishing now and in the foreseeable future, and the industry must do something.

According to the 2014-2018 Market Outlook and Investment Strategic Planning Analysis Report of China's Book, Newspaper and Periodical Printing Industry released by Qianzhan Industry Research Institute: With the development of equipment, technology and paper conditions, newspaper media should further strengthen the quality control standards, strengthen management, reduce costs, constantly improve the quality of newspaper printing, and realize the transformation of newspaper printing to high-precision printing.