Adhesive Sticker Technology And Packaging Strategy From A Design Perspective

Adhesive Sticker Technology and Packaging Strategy from a Design Perspective

Today, with the rapid development of Adhesive Sticker technology, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the label, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the label. However, well-known daily chemical brands such as "Head & Shoulders" and "Rejoice" still use traditional self-adhesive labels, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and labeling works.

First of all, good Adhesive Sticker technology should be used well.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of label technology:

1. Consumer concern: Consumers' focused trust is reminded by label brand information, cleanliness is reflected by label quality, and fragrance is reflected by label color.

2. Variety subdivision: Laundry liquid products can usually be subdivided by people, functions, convenience and other perspectives. If it is a product of cotton clothing for children, the use of label technology and design can try to use matte materials and soft tones to reflect a sense of security and quality.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding label material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

In daily life, large-brand daily chemical products can already master the above three degrees well, and combine the design and craftsmanship of Adhesive Sticker very well, but in the packaging of many large-capacity condiments, they were originally positioned as high-quality ones. However, because the design of the label did not fully consider the subdivision of the variety and the concern of consumers from the brand and product level, but only adopted advanced labeling technology to achieve the high quality recognized by consumers. Self-defeating and nondescript.

Second, outstanding packaging and creativity should have strategic thinking.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging" and believed that excellent packaging must have assets, that is, starting from the core value of the brand and expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head & Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full-effect 7 excellent" series of products, around the "7 full-effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Nails and hammers must have both, labeling technology and packaging creativity must fully understand the market, based on the lasting development of the brand, in order to exert great power!

Third, the high degree of integration of label technology and brand strategy design concepts can create unique branded packaging, and it is possible to become the number one in the minds of consumers and occupy more market shares.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of the seal oil capsule products, in line with the market's "healthy" marketing concept, created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the label design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.