Matters Needing Attention When Designing Cosmetic Packaging

Matters needing attention when designing cosmetic packaging

Minong packaging

        The cosmetics packaging and printing industry is very promising. If you want to gain a foothold in the cosmetics industry, you must do a good job of products and pay attention to product promotion. Exquisitely designed outer packaging is one of the important factors to attract consumers. For cosmetics with the same effect, the brands are all the same, and consumers will definitely choose cosmetics with exquisite packaging. If cosmetics are given as gifts, consumers will definitely choose cosmetics with beautiful packaging.

Commonly used papers for cosmetic packaging and printing include white cardboard, imported cattle cards, gold and silver cards, Ganggu paper, and specialty paper.

        The commonly used grams of paper are about 300 to 400 grams for white cardboard, and 350 grams is the most commonly used paper. Gold and silver cards are the most commonly used in 325 grams and 375 grams. Color box inner support: generally use 80g to 120g white E pit, beer pinhole thread. Printing requirements: cosmetic color box patterns are generally 4 color printing, gold and silver cards are generally printed with spot colors, or reverse UV printing or refractive index.

        The attractive packaging design gives the product soul and makes it easier to impress consumers. Appropriate packaging can not only attract the attention of consumers, but also reflect the taste of the brand to a greater extent. Today's cosmetic packaging is mostly expressed with soft and straight shapes, warm and romantic colors, neat and unique fonts, fine materials and other elements, pursuing visual elegance and lyrical taste, simplicity, freshness, elegance, and personality have become modern cosmetics New trends in packaging design

Cosmetic packaging is diverse and full of individuality. Designers must not only satisfy the basic functions of packaging, but also personalize brand symbols, text, graphics, colors, shapes and other elements in accordance with the laws of aesthetics, so as to elevate the cosmetic packaging design to a higher level.

When designing cosmetic packaging, we should pay attention to the following six aspects:

1. Reflect the coexistence of commonality and individuality. Designers should consider the harmony and unity of packaging function and overall aesthetics when designing.

2. Personalized graphics, as a unique symbolic language, are used in cosmetic packaging design due to their distinctive features. In the creative design of graphics, it is necessary to fully grasp the product positioning and make it consistent with the packaging color, text, and shape.

3. Bionics with natural objects as imitation objects is a common design technique. The bionic design is friendly, lively and interesting, and realizes the perfect unity of practicability and personality.

4. The text on cosmetic packaging mainly includes brand name, product name, explanatory text, etc. When designing brand words, designers can consider the form and combination of brand words.

5. The size, font and arrangement of the text on cosmetic packaging, as well as the echo of graphics and colors, are important factors for achieving harmony between the style and layout of the text and the overall visual effect of the theme content. The text must not only be processed in color and some strokes, but also highlight the personalized design of the text.

6. Facing the deterioration of the global environment, cosmetics, as one of the fashion symbols, conform to the trend of environmental protection, and begin to use recyclable or degradable materials in packaging design.